baked from scratch

Johnny Cupcakes has began expanding his brand of limited edition t-shirts into a full collection of apparel and accessories. The cut and sew collection or what we like to refer to as products "baked from scratch" combines all the elements of living the fun, jokester lifestyle that defines the Johnny Cupcakes brand.

When first beginning our project, I had to put on my bakery hat and do what any top chef does; researched our customers and then devised a recipe. For our market research, we challenged each other to video game tournaments, watched old movies at the drive ins, cooked on the BBQ grill at the warehouse, dove into the 40 degrees freezing ocean water, and screamed our lungs off on the zipper at the carnival.

We combined some of our favorite and top quality ingredients and even custom made our own ingredients including: glow in the dark buttons, red contrast stitching, cupcakes crossbones logos, rolling pins, fun pop colors, all slowly mixed in a blender, carefully placed in an oven, and baked to perfection.

The Johnny Cupcakes brand is growing with excitement and we invite you to be apart of our fun filled journeys. From cruises, to movies nights.. we aren't stopping here! Riddles, games and prizes.. win a trip with Johnny Cupcakes himself on a fun filled exploration to places you never knew existed!  

Check out some of the summer products we designed and developed this season: